Heritage

Born in Tokyo in 1979, ALBA has brought a fresh and youthful perspective to authentic Japanese watchmaking. Crafting collections that evolve with changing attitudes and expressions of individuality, we believe a watch is more than a way to keep time; it is a reflection of one’s evolving sense of self.

From authentic automatic movements and precision quartz watches to sporty chronographs and elegant fashion timepieces, ALBA offers a diverse range of collections designed to complement different styles, personalities and moments. Today, the brand has a presence across Asia and the Middle East, continuing to connect with a new generation of watch enthusiasts.

Our website brings the world of ALBA together, making it easy to explore our collections and discover the timepiece that fits your style.